What this is这是什么

A brand is not "designed"; it is "remembered." The Soul Document is an archeological journey into the founder's vision — finding the root before anything grows above ground.

品牌不是被"设计"出来的，而是被"记住"的。灵魂档案是一场深入创始人愿景的考古之旅——在任何东西长出地面之前，先找到那条根。

Best for适合谁

Founders who know what they do but struggle to say who they are. You have a real product or service — you just need the language and framework to bring it into the world.

知道自己在做什么，却说不清自己是谁的创始人。你有真材实料——你只是需要把它带入世界的语言和框架。

What you'll receive交付内容

• Deep-Dive Discovery Session (2 hrs)

  深度发现访谈 （2小时）

  A recorded interview to excavate your brand's true origin, values, and vision.

  录音深度访谈，挖掘品牌真实起源、价值观与愿景。

• Brand Core Document

  品牌核心文件

  Mission, vision, values, and brand personality — distilled into one clear reference you'll use for years.

  使命、愿景、价值观、品牌人格——凝练成一份你会用很多年的核心文件。

• Positioning Statement

  品牌定位语句

  One sentence that captures who you are, who you serve, and why it matters.

  一句话定义你是谁、服务谁、为何重要。

• Language & Voice Guide

  语言风格指南

  Key messages, tone of voice, and words to use (and avoid) across all communications.

  核心表达、语气风格，以及传播中该用和该避开的词汇。

What this is这是什么

Content that carries your brand's soul into new soil — not a translation, but a transplant. A full kit for brands ready to grow beyond their current market.

将品牌灵魂带入新土壤的内容——不是翻译，而是移植。为准备走出当前市场的品牌打造完整工具包。

Best for适合谁

Brands entering overseas Chinese communities, Southeast Asia, or global audiences — who need content that doesn't lose its soul across cultural borders.

正在进入海外华人社群、东南亚或全球受众市场的品牌——需要跨越文化边界也不失灵魂的内容。

What you'll receive交付内容

• Cross-cultural Content Strategy (3-month roadmap)

  跨文化内容策略 （3个月路线图）

  Platform-by-platform content plan tailored for Chinese-speaking audiences abroad.

  针对海外华语受众、按平台定制的内容规划。

• Visual Asset Suite

  视觉资产套件

  Key visual templates, brand-in-use guidelines, and a content design system your team can execute independently.

  核心视觉模板、品牌应用指南及内容设计系统，供团队独立执行。

• KOL / KOC Campaign Framework

  KOL / KOC 推广框架

  Influencer strategy, brief templates, and selection criteria based on your brand's values and goals.

  KOL/KOC策略、简报模板及基于品牌价值观与目标的筛选标准。

• Platform Setup & Optimization

  平台搭建与优化

  Xiaohongshu, WeChat, Instagram — profiles, bio copy, and first-month content seeded.

  小红书、微信、Instagram——账号搭建、简介文案及第一个月内容种草。

What this is这是什么

A thinking partner, on call. Good brands don't stay sharp on their own — this keeps you honest, focused, and moving as your brand grows.

随叫随到的思考伙伴。好品牌不会自己保持锋利——这让你在品牌成长的过程中保持诚实、专注和前行。

Best for适合谁

Founders who already have a brand foundation but need an experienced strategic mind to pressure-test decisions, shape campaigns, and keep the brand coherent as it scales.

已有品牌基础，但需要经验丰富的策略伙伴来检验决策、塑造活动、并在规模化过程中保持品牌一致性的创始人。

What you'll receive each month每月交付内容

• 2 × Strategy Sessions (60 min each)

  每月2次策略会议 （各60分钟）

  Video calls focused on your most pressing brand and marketing decisions.

  视频通话，聚焦你最紧迫的品牌与营销决策。

• Async Consulting (24hr response)

  异步咨询 （24小时响应）

  Voice notes, WeChat or email — quick questions and content reviews between sessions.

  语音消息、微信或邮件——会议间隙的快速问题与内容审阅。

• Monthly Brand Health Check

  品牌月度健检

  A brief review of your content, messaging, and positioning to catch drift before it compounds.

  对内容、表达和定位的简短复盘，在问题累积前及时纠偏。

• Priority Network Access

  优先资源网络

  First access to my network of designers, photographers, and content creators when you need them.

  优先获取我的设计师、摄影师和内容创作者资源网络。